Benjamin Li
Sep 5, 2011

PROFILE: Olympus aiming for number three in digital cameras

It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.

Edmond Wong, deputy marketing director, Olumpus HK & China

Campaign Asia met up with Edmond Wong, deputy marketing director of Olympus Hong Kong and China at the brand's Langham Place office. He unveiled his vision and perspective for the Olympus brand, in light of the heavy competition from the two giants.

Wong who had previously only ever used a basic compact camera joined Olympus five years ago. Previously, he had worked with NEC Computers for a decade.

Wong gave an honest and candid account of how the...

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