Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.
Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.
A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.
Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content
'Hidden cities' uses Uber data and Canon cameras to unearth places off the beaten track.
A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.
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