Feb 23, 2017

Singtel's Amobee to acquire Turn

Acquisition values DMP and DSP platform at US$310 million.

Jan 27, 2016

TripAdvisor: Partnerships key to programmatic success

TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.

Jan 19, 2016

MasterCard: Programmatic has been transformational

MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.

Jan 11, 2016

Programmatic critical to reaching customers early: Dell

Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.

Jan 5, 2016

Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise

Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.

May 6, 2015

What the new data-driven organisation looks like: Webinar highlights

HONG KONG - Campaign Asia-Pacific’s webcast series for 2015, presented in association with Turn, kicked off this morning with an investigation of data and digital-marketing best practises, as well as what the 'new normal' will be for marketing organisations.