Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise

Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.

Yang was speaking at the Marketing Innovation Summit in Singapore in November, 2015.

This video was produced in association with Turn.

Want to learn more about programmatic targeting? Join Campaign and Turn on January 27 for the latest in our series of webinars: 'Reach customers at the moments that most influence their decisions'. Sign up now.

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