MasterCard: Programmatic has been transformational

MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.

Ahmed was speaking at the Marketing Innovation Summit in Singapore in November, 2015.

This video was produced in association with Turn.

Want to learn more about programmatic targeting? Join Campaign and Turn on January 27 for the latest in our series of webinars: 'Reach customers at the moments that most influence their decisions'. Sign up now.

Related Articles

Just Published

10 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

10 hours ago

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

12 hours ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

13 hours ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.