![MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fSam_AHMED_MasterCard_MIS.png&h=570&w=855&q=100&v=20170226&c=1)
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MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.
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