MasterCard: Programmatic has been transformational

MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.

Ahmed was speaking at the Marketing Innovation Summit in Singapore in November, 2015.

This video was produced in association with Turn.

Want to learn more about programmatic targeting? Join Campaign and Turn on January 27 for the latest in our series of webinars: 'Reach customers at the moments that most influence their decisions'. Sign up now.

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