Asiya Bakht
Sep 15, 2009

Profile... Nokia's Agarwal moves mobile marketing forward

While mobile spend in Asia remains dismally low, the head of Nokia Interactive is convinced of its potential.

Taking risks is second nature for Sandy Agarwal, the head of interactive at Nokia. In 2001, he traded a comfortable vice-president role at Star TV for the uncertainties of mobile entrepreneurship at mobile start-up Enpocket.

Luckily for him, things worked out well. So well, in fact, that Enpocket was acquired by Nokia and went on to become a part of Nokia’s interactive advertising unit. Though some would argue that, even at a company like Nokia,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Google to stop political ads from running in Singapore
Premium
11 hours ago

Google to stop political ads from running in Singapore

Singapore's opposition political group said the "shocking" move would deprive voters of information ahead of the looming election.

Premium
Huawei loses 'love' in China over cold PR response to detention controversy
Premium
11 hours ago

Huawei loses 'love' in China over cold PR response ...

The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.

Premium
You can't stay mad if your mouth is stuffed with Mini Oreos
Premium
11 hours ago

You can't stay mad if your mouth is stuffed with ...

That's just science, as this fun ad by FCB Jakarta proves.

Premium
Rethinking public affairs amid a lack of trust in government: Edelman president
Premium
12 hours ago

Rethinking public affairs amid a lack of trust in ...

Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.