“Swipe Night” will be a mystery-solving adventure.
Fans can play mini-games and explore the Starcourt Mall.
Users can learn more about a product through second screen activation.
The iconic agency will build out the juggernaut's experience offering.
A string of acquisitions may soon enable Accenture Interactive to connect the dots on marketing services for Chinese clients.
CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins