Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.
Susana Tsui, Asia-Pacific CEO of PHD, reflects on a year of solid new business growth and explains why she thinks ad blocking is a ‘first-world’ issue.
THE FACE BEHIND THE BRAND: Campaign Asia-Pacific spoke to Nick Street, Vans' Hong Kong-based regional marketing director, about his efforts to grow the brand alongside emerging subcultures and hands-on approach to content creation.
HONG KONG - As Valentine’s Day approaches, Joseph Wong, chairman and chief executive officer of Stelux Holdings, which owns the City Chain network of luxury watch stores, says the brand’s attitude of romance and focus on celebrating lasting relationships remains the same two decades on.
Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.
ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.
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