Dec 14, 2016

Why publisher profiles will only get you so far

Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.

Apr 26, 2016

PHD: We are not toddlers anymore

Susana Tsui, Asia-Pacific CEO of PHD, reflects on a year of solid new business growth and explains why she thinks ad blocking is a ‘first-world’ issue.

Feb 26, 2015

Vans' Nick Street talks content, culture and adapting to Asian sensibilities

THE FACE BEHIND THE BRAND: Campaign Asia-Pacific spoke to Nick Street, Vans' Hong Kong-based regional marketing director, about his efforts to grow the brand alongside emerging subcultures and hands-on approach to content creation.

Feb 6, 2012

PROFILE: City Chain's Joseph Wong on the power of lasting relationships

HONG KONG - As Valentine’s Day approaches, Joseph Wong, chairman and chief executive officer of Stelux Holdings, which owns the City Chain network of luxury watch stores, says the brand’s attitude of romance and focus on celebrating lasting relationships remains the same two decades on.

Feb 2, 2012

PROFILE: Ma Li-Min, marketing director of Perfetti van Melle China

Ma Li-Min, China marketing director for Italian family business Perfetti van Melle, compares himself to a Kung Fu master, an all-rounder who has mastered many different skill sets.

Nov 21, 2011

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes

ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.