Ad Nut
Jul 2, 2020

PridePass: An aggregator for LGBTQ-friendly jobs in Singapore

ManpowerGroup Singapore, with VMLY&R, launches a site where inclusive organisations can connect with talent.

PridePass: An aggregator for LGBTQ-friendly jobs in Singapore

ManpowerGroup Singapore is asking companies to tag their job listings with the hashtag #PridePass, and is pulling those listings out into a separate site to make it easier for LGBTQ people to search for opportunities in inclusive organisations.

The company has launched the initiaitve in partnership with VMLY&R, which has also produced a launch campaign including the posters above (here's a larger version) and the video below. 

Valerie Madon, chief creative officer for VMLY&R Asia, said PridePass is "a purposeful utility that will continue to help the LGBTQ community beyond Pride Month" and "a call for more companies to open their doors and create an inclusive and diverse work environment".

The site, which just launched, currently shows about 250 job listings. 

This is a simple yet powerful idea, and Ad Nut devoutly hopes more companies will not only tag their job listings but also make sure their workplaces are actually welcoming places to be. One hopes that eventually the need for PridePass will dissipate, as all workplaces recognise that they would only benefit by seeking out, hiring and nurturing LGBTQ talent.

Finally, although Ad nut really appreciates the effort here, and does not wish to besmirch the creators in any way, Ad Nut cannot help but take note of the irony that this excellent initiative comes from a company whose very name—'Manpower'—is not only antiquated but also antithetical to this cause and gender diversity in general. May Ad Nut kindly suggest that it might be time to think about a broader rebranding?


CEO: Tripti Lochan
CCO: Valerie Madon
MD: Preethi Sanjeevi
ECD: Guy Futcher
CD: Joaquim Laurel
Senior Art Director: Daniel Tolentino
Senior Art Director: Marcos Becker
Head Of Copy: Miguel Siojo
Account Lead: Aditya Saharia
Regional Tech Director - Adam Etline
Programmer: Nicholas Ng, Jason Wee
Planner: Ashik Ashokan
Editor: Jared Tay
Client: Josh Goh
Tech Partner: Co8xis
Production Partner - ColorTV Studio

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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