Faaez Samadi
Nov 24, 2017

PR head launches bespoke beer brewery

Trouble Brewing offers companies personalised brews.

PR head launches bespoke beer brewery

Mutant Communications CEO Joseph Barratt has launched Trouble Brewing, a Singapore beer label that offers customisable brews and branding for companies and events.

Offering a wide range of craft beers in both bottle and keg format, brewed fresh and locally in Singapore, Trouble is focused on creating personalised brews that brands can completely customise, from the bottle, to the branding, to the beer itself.

Given his years in the PR, marketing and media landscape, Barratt said the opportunity to match craft beer and personalised branding was one he couldn’t miss.

“I have always loved beer, brewing and the power of great branding—and Trouble Brewing is an opportunity to bring these worlds together,” he said.

The business model is centred around brands or companies either subscribing to regular deliveries of their own personalised beer, or making one-off purchases around large events.

Barratt said Trouble is already exploring several qualified leads, including a hotel group and a law firm. 

Related Articles

Just Published

11 minutes ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

1 hour ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

1 hour ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

1 hour ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.