Staff Reporters
Jun 10, 2015

Pizza Hut’s delivering poorly in China

BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.

Bypass: China’s consumers are going elsewhere for Pizza

Yum recently reported profit and revenue drops of 9 per cent each in first quarter of 2015 on the back of the poor performance of its flagship brands, Pizza Hut and KFC. According to a report by The Wall Street Journal, sales at Pizza Hut have dipped by 6 per cent in the first quarter due to declining novelty value.

Liu Yue, a 30-year-old finance worker interviewed by the paper said he used to...

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