UM's APAC chief strategy officer looks at the concept in six different ways to try to get his head around it—and see what it might eventually mean for APAC marketing.
Campaign Asia-Pacific presents its 18th annual evaluation of APAC agency networks, based on their 2020 business performance, innovation, creative output, awards, staff development, diversity and leadership.
The firm says the tools will help clients “see around corners."
Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
You know about leftover women and single's day, but what about 'zhong cao machine' and 'hand chopper'?
Digital ad spend is also set to overtake TV ad spend in the region for the first time in 2017, says the agency's latest report.
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