analysis

Aug 6, 2019

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

Jul 3, 2017

9 slang terms that explain Chinese consumer culture

You know about leftover women and single's day, but what about 'zhong cao machine' and 'hand chopper'?

Jun 15, 2017

APAC ad growth speeds up, bucking global trend: Magna report

Digital ad spend is also set to overtake TV ad spend in the region for the first time in 2017, says the agency's latest report.

Apr 7, 2017

What's missing from the brand-safety conversation: Context

A keyword out of context can mean a missed opportunity or a branding disaster.

Dec 5, 2016

Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

Jun 10, 2015

Pizza Hut’s delivering poorly in China

BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.