analysis

Feb 9, 2021

Agency Report Cards 2020: We grade 39 APAC agency networks

Campaign Asia-Pacific presents its 18th annual evaluation of APAC agency networks, based on their 2020 business performance, innovation, creative output, awards, staff development, diversity and leadership.

Nov 18, 2020

Edelman launches predictive analytics

The firm says the tools will help clients “see around corners."

Aug 6, 2019

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

Jul 3, 2017

9 slang terms that explain Chinese consumer culture

You know about leftover women and single's day, but what about 'zhong cao machine' and 'hand chopper'?

Jun 15, 2017

APAC ad growth speeds up, bucking global trend: Magna report

Digital ad spend is also set to overtake TV ad spend in the region for the first time in 2017, says the agency's latest report.

Apr 7, 2017

What's missing from the brand-safety conversation: Context

A keyword out of context can mean a missed opportunity or a branding disaster.