Pizza Hut selects JWT Singapore

The fast food brand’s account was handled by BBDO for the last eleven years, before the two parties decided to part ways in September.

“Pizza Hut is competing in a dynamic and intense environment. We need a partner who is committed and capable of driving up our brand position and appealing to our target customers”, said Michael Gian, CEO of Pizza Hut.

Juliana Lim, marketing director of Pizza Hut Singapore, said that even though all four agencies submitted good proposals, JWT stood out because of its creative idea.

JWT MD Angus Fraser led the pitch along with ECD Ali Shabaz and regional management director Mike Cox. Shabaz had worked on the Pizza Hut account for five years before he joined JWT.

JWT will formally take over the account from 1 December and will look to launch the first campaign early next year. In the meantime, BBDO will help the brand through November and also work on its Christmas campaign.