fast food
Oct 20, 2022
KFC’s smart helmet might make you eat more chicken
For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
Jun 14, 2022
Hrithik Roshan gets pranked into an ad campaign for Burger King
Watch the films conceptualised by Leo Burnett Orchard.
Sep 28, 2021
Eugene Lee promoted to Asia CMO at McDonald’s
The seasoned marketer goes from strength to strength at the fast-food company.
Aug 5, 2021
The top 10 fast-food brands in Asia-Pacific
While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets.
May 28, 2021
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
Apr 6, 2021
Brand beware: This TikTok trend is threatening food businesses
Restaurant workers are dishing on what really goes on in the kitchen.
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