For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
Watch the films conceptualised by Leo Burnett Orchard.
The seasoned marketer goes from strength to strength at the fast-food company.
While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets.
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
Restaurant workers are dishing on what really goes on in the kitchen.
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