CAMPAIGN CONNECT: Making a company more inclusive doesn't belong on a quarterly checklist. According to Hermon Ghermay, Mediabrands' global chief culture officer, it's more like a multi-generation construction project.
Colin Mitchell exits 'in search of new challenge'.
It comes just days after he spoke at an ANA conference about the brand's transformation.
Localisation has taken foreign brands far in the quick-serve food industry in China. But the same old tricks are no longer enough.
SHANGHAI - Y&R Shanghai has been appointed to help Burger King (汉堡王) expand in the China market as the fast-food chain tries to recover from lingering effects of July's meat supplier scandal.
HONG KONG – The future of the KFC brand in Hong Kong and Macau now rests with Jardine Restaurant Group which has acquired the KFC franchise in Hong Kong and Macau from Yum Brands, Campaign Asia-Pacific has learned.
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