fast food

Jun 14, 2022

Hrithik Roshan gets pranked into an ad campaign for Burger King

Watch the films conceptualised by Leo Burnett Orchard.

Sep 28, 2021

Eugene Lee promoted to Asia CMO at McDonald’s

The seasoned marketer goes from strength to strength at the fast-food company.

Aug 5, 2021

The top 10 fast-food brands in Asia-Pacific

While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets.

May 28, 2021

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.

Apr 6, 2021

Brand beware: This TikTok trend is threatening food businesses

Restaurant workers are dishing on what really goes on in the kitchen.

Dec 9, 2020

How improving DEI culture is like building a cathedral

CAMPAIGN CONNECT: Making a company more inclusive doesn't belong on a quarterly checklist. According to Hermon Ghermay, Mediabrands' global chief culture officer, it's more like a multi-generation construction project.