Kate Magee
Jul 19, 2016

Pixar inside out: What adland can learn from the storytelling masters

What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets.

Matthew Luhn knows a thing or two about storytelling. As Pixar’s story supervisor and self-described king of gags at the animation studio, Luhn has spent more than 20 years working his magic on films including the Toy Story trilogy Monsters, Inc. and Finding Nemo.

Watch any of Pixar’s 17 movies and you’ll see a storytelling masterclass in action. The films make it look easy, but pull back the curtain and you’ll find an intensive...

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