To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
Forget gimmicks and technology fads, what consumers want is to be told a good story.
Brand experiences have the ability to engage all the senses in a more immersive and memorable way.
Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.
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