Babar Khan Javed
Feb 28, 2018

Outbrain updates Amplify dashboard with Lookalike Audiences

The tool mirrors the modelling used by Facebook's Lookalike Audiences tool and Google Similar Audiences.

Andrew Burke

Self-serve marketers will now be able to access an audience matching tool on Outbrain.

Originally rolled out in May 2017, Lookalike Audiences was introduced to Outbrain's customers as a solution that finds and engages with prospects that resemble existing customers, based on their reading habits.

The recent announcement will tie the tool to Outbrain's Amplify dashboard, allowing users to link Outbrain's user interest graph data with the advertiser's first-party data in...

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