Babar Khan Javed
Feb 27, 2018

Outbrain's Sphere: A tool for premium publishers to battle Google/Facebook?

The new platform claims to help publishers in the reader-acquisition battle while offering new revenue options.

Sphere lets publishers hand-select the peers whose content will appear on their sites.

Outbrain has launched an audience development network.

According to the announcement, Sphere aims to help premium digital publishers add a new revenue source and incentivise longer page visits while taking back audiences lost to Facebook.

With this update, the content discovery and recommendation platform is allowing publishers to manually choose the content they recommend from counterparts and profit from its distribution on their sites. This differs from the existing Outbrain...

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