Kevin Lynch
Jun 26, 2012

OPINION: How agencies can collaborate better (No, seriously)

Kevin Lynch, executive creative director at Energy BBDO and senior vice-president, creative lead at Proximity, shares practical tips for making multi-agency collaborations successful.

Global marketers have more agencies than ever. And who can blame them for wanting to work with so many of us We make delightful party guests. Of course, having so many agencies on the roster also requires we agencies do a good job of collaborating with each other.

And let’s just say we’re often better at being party guests than at being collaborators.

I’ve taken part in a lot of multi-agency collaborations....

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