HONG KONG - Taiwanese star Rainie Yang ends her flirtation with a pink, sprinkle-covered treat and moves on thanks to help from Wrigley's Extra chewing gum, in a new TV ad from BBDO South China.
HONG KONG - BBDO China has relocated creative veteran Kevin Lynch from Energy BBDO Shanghai to Hong Kong and take up the ECD role of South China.
SHANGHAI - Kevin Lynch, ECD for Energy BBDO Chicago, has relocated to China, bringing his experience and expertise as creative and team leader to Energy BBDO China.
Kevin Lynch, executive creative director at Energy BBDO and senior vice-president, creative lead at Proximity, shares practical tips for making multi-agency collaborations successful.
Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and senior vice-president and creative lead at Proximity, shares five tips for avoiding it.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins