Increasing international reach will open the doors to better diversity and inclusivity.
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.
Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.
A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.
Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara
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