collaboration

Dec 2, 2021

Five ways marketers and agencies can work better together

Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.

Oct 5, 2021

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.

May 27, 2020

Our world is waking up to collective action (finally)

A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.

Jul 3, 2019

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

May 27, 2019

'The energy was infectious': MediaWorks 2019 concludes

A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.

May 6, 2019

How agencies and brands are working together

As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?