Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.
Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.
A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.
Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara
A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.
As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?
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