collaboration
Five ways marketers and agencies can work better together
Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.
Wavemaker strikes ‘world first’ Amazon Advertising collaboration
Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.
Our world is waking up to collective action (finally)
A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.
Adara: Industry needs to ‘catch up’ to personalised marketing
Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara
'The energy was infectious': MediaWorks 2019 concludes
A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.
How agencies and brands are working together
As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?
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