collaboration
Why global collaboration is the key to greater creativity
Increasing international reach will open the doors to better diversity and inclusivity.
When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
Five ways marketers and agencies can work better together
Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.
Wavemaker strikes ‘world first’ Amazon Advertising collaboration
Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.
Our world is waking up to collective action (finally)
A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.
Adara: Industry needs to ‘catch up’ to personalised marketing
Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara
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