OgilvyOne China hires Lars Bjørge as digital lead based in Shanghai

Based in Shanghai, Bjørge will manage the agency's digital development across China. Initially he will be responsible for overseeing key client Unilever and add to his client portfolio over time.

Bjørge has relocated to China from Norway. “Though Scandinavia has been at the forefront of Internet and mobile innovations for many years, I am particularly excited to be joining OgilvyOne in China,” he said.

He is most impressed by the speed and depth that China is experiencing in the digital space and reckons the country will soon be at the forefront of digital marketing globally.

Prior to this appointment, Bjørge was managing director and partner at Tribal DDB in Oslo, and managing director of Proximity BBDO before that. Tribal DDB was awarded with the digital campaign of the year and second runner up overall at the Norwegian Digital Marketing Awards 2009 under his lead. The agency was also shortlisted at Cannes Lion 2008.

“The appointment of Lars to this newly created role is a clear signal of Ogilvy Group’s intent to continuously elevate our digital strategic practice,” said Chris Reitermann, president of OgilvyOne China and Ogilvy & Mather Group Shanghai.

In January, OgilvyOne saw Barney Loehnis come on board as regional head of digital and promoted Pete Moss as ECD of OgilvyOne Asia.