SINGAPORE - OgilvyOne Singapore has appointed Jason Hill as head of consulting and data analytics, a newly created role to help the agency drive data insights and engagement planning.
BEIJING - Pledging to boost its data competence, OgilvyOne has named Yi Li (李怡) as its first chief data officer in China.
HONG KONG – Selling to the world’s ultra-high-net-worth individuals (those whose assets total at least US$30 million) is a class of marketing unto itself. While the marketer has a chance of knowing who the ideal customer is—in great detail—the real problem is access.
SINGAPORE - Eddy Chan, who left his role as chief technology officer with OgilvyOne Singapore two months ago, has resurfaced at Kimberly-Clark as the personal-care giant's marketing technology leader for Asia-Pacific.
HONG KONG - The collision of technology and marketing led to a lively discussion about subjects including consumer acceptance of data-driven targeting and the role of agencies during a webinar hosted earlier today by Campaign Asia-Pacific in association with the Economist.
SHANGHAI - Crayola (绘儿乐) switches its retainer-based digital marketing and e-commerce agency in China.
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