Li has been consulting director for data and insights at OgilvyOne in Beijing since October 2013.
Following soon after the digital agency was named a partner of Alimama (the big data unit of Alibaba), the promotion appears to underscore OgilvyOne's positioning in the market's data frontier.
“China currently houses a lot of information—more than 13 per cent of all the data in the world,” said Li. “This is OgilvyOne's opportunity to harness it and help cut through all the complexity and flux by combining clients' own resources with big data."
Packing 15 years of experience, Li has a diversified background that extends across CRM, consumer insight and computer science at Nielsen and Acxiom. In the past year, she helped to drive a series of campaigns that used data to create real-time interactive services for clients like Caterpillar and IBM.