Campaign India Team
Nov 25, 2019

Ogilvy resolves plagiarism dispute with Vivo, Dentsu Impact in India

Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed in a failed pitch.

Ogilvy resolves plagiarism dispute with Vivo, Dentsu Impact in India
The leadership of Ogilvy and Chinese mobile brand Vivo have reached an 'amicable agreement' and ended its plagiarism dispute in India over an ad film featuring actor and filmmaker Aamir Khan at a carnival with a young girl. 
 
Last month, Justice BP Colabawalla had called out Chinese mobile maker Vivo for airing a TV commercial through Dentsu Impact which was very similar to a proposal made by Ogilvy in a pitch last year.    
 
The court had found many similarities between the script proposed by Ogilvy which was first rejected by Vivo. Vivo was to deposit INR 10 million (US$139,500) or furnish a bank guarantee from ‘a reputed bank’, if it wanted to continue airing the ad on television. 

Kunal Jeswani, chief executive of Ogilvy India, said, "The leadership of both companies have reached an amicable agreement and the matter has been resolved." 
 
A Vivo spokesperson added, “We at Vivo strive to grow together with our partners, the local community, consumers and shareholders. Vivo has been built on strong ethical and contractual foundation and the Vivo family takes immense pride in its values. We are happy to resolve the concerns with our partners - Ogilvy, and look forward to working with them in the future."

 

Source:
Campaign India

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