Campaign India Team
Nov 25, 2019

Ogilvy resolves plagiarism dispute with Vivo, Dentsu Impact in India

Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed in a failed pitch.

The leadership of Ogilvy and Chinese mobile brand Vivo have reached an 'amicable agreement' and ended its plagiarism dispute in India over an ad film featuring actor and filmmaker Aamir Khan at a carnival with a young girl. 
 
Last month, Justice BP Colabawalla had called out Chinese mobile maker Vivo for airing a TV commercial through Dentsu Impact which was very similar to a proposal made by Ogilvy in...

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