David Blecken
Dec 7, 2017

Ogilvy breaks TBWA Hakuhodo’s AOY run in Japan

Investment in data and people propelled agencies to the top in the Agency of the Year awards for Japan and Korea.

Various winners posing with their awards at the end of the evening.

<< 2017 Agency of the Year Awards home page

No one can stay at the top forever, and there were some important changes in this year’s Agency of the Year awards for Japan and Korea. In Japan, Ogilvy Mather finally ended TBWA Hakuhodo’s reign as the dominant creative agency. TBWA did however climb to the top in Korea, where WPP agencies and Cheil also stepped up to replace last year’s winners.

Ogilvy has staged something of a turnaround in recent...

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