'NewCo' names China CEO

Merger of Maxus and MEC will be formalised in January.

Gordon Domlija
Gordon Domlija

GroupM has announced that the merger between Maxus and MEC will be formalised in January to form 'NewCo', and that Gordon Domlija, the current CEO of MEC China, will take on the leadership role.

The Maxus-MEC merger was announced by GroupM earlier this month; India remains the only market where Maxus will operate as a separate agency. MEC's global chief executive Tim Castree has been named to head NewCo.

"Under Gordon's leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo China a formidable future-facing agency," said Castree, in a statement.

Domlija first joined Mindshare China in 2008, and was subsequently appointed the chief strategy officer of MediaCom in 2014 before being named CEO of MEC China in 2015.

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.

2 days ago

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

2 days ago

Brandalism hijacks billboards to criticise airline ...

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.