'NewCo' names China CEO

Merger of Maxus and MEC will be formalised in January.

Gordon Domlija
Gordon Domlija

GroupM has announced that the merger between Maxus and MEC will be formalised in January to form 'NewCo', and that Gordon Domlija, the current CEO of MEC China, will take on the leadership role.

The Maxus-MEC merger was announced by GroupM earlier this month; India remains the only market where Maxus will operate as a separate agency. MEC's global chief executive Tim Castree has been named to head NewCo.

"Under Gordon's leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo China a formidable future-facing agency," said Castree, in a statement.

Domlija first joined Mindshare China in 2008, and was subsequently appointed the chief strategy officer of MediaCom in 2014 before being named CEO of MEC China in 2015.

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