Staff Writer
Mar 4, 2019

New Hilton brand will cater to meetings and events

The line of hotels will focus on tech, facilities, and services with the business traveller in mind.

An artist's rendering of Signia Hilton Indianapolis
An artist's rendering of Signia Hilton Indianapolis

Hilton has launched Signia Hilton, catering to meetings professionals and business travellers. According to Christopher J. Nassetta, president and CEO, Hilton, the new brand will address a gap in the market for upper end meetings experiences.  About 30% of Hilton’s business comes from groups.

Each Signia property will showcase its meetings and events spaces prominently. Features include large ballrooms and pre-function areas featuring ‘smart design’ paired with the new tech to elevate the meetings experience. To inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and tech could aid in sparking collaboration.

Each hotel will also have modern furnishings where frills are replaced with tech such as the ‘Digital Key’ for convenience. In an interview with Skift, David Marr, senior vice president and global head, Full Service Brands, Hilton, said the “brand’s technology didn’t need to be ‘expensive’, but it had to emphasise efficiency and customisation for attendees’ and might include things such as wireless charging stations, 5G connectivity, digital whiteboards, and even, Internet of Things-powered meeting rooms..”

A signature restaurant, destination bar, a lobby that doubles as a social lounge, and standard wellness facilities will also feature at each property.

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said Marr. “After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”

The brand will be tested in the US market with hotels to launch in Indianapolis, Atlanta, and Orlando.

Source:
CEI
Tags

Related Articles

Just Published

3 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

6 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

6 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.