Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.
In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.
Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.
The line of hotels will focus on tech, facilities, and services with the business traveller in mind.
Win follows the agency's recent success in the Singapore Airlines pitch.
Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.
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