hilton
Hilton readies ‘connected story’ in latest Asia expansion push
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
Hilton Hotels and Paris Hilton's media company launch Roblox rewards program
Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.
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Pride Month: Hilton champions LGBTQIA+ empowerment through youth programs
In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.
With mixed travel recovery in APAC, Hilton focuses on shorter, localised campaigns
Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.
New Hilton brand will cater to meetings and events
The line of hotels will focus on tech, facilities, and services with the business traveller in mind.
Hilton chooses TBWA for regional creative
Win follows the agency's recent success in the Singapore Airlines pitch.
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