Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.
The line of hotels will focus on tech, facilities, and services with the business traveller in mind.
Win follows the agency's recent success in the Singapore Airlines pitch.
Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.
The luxury hotel brand will make a grand entrance into the region with a André Fu-designed property.
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