Matthew Miller
Feb 18, 2019

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

The recently opened Canopy by Hilton in Chengdu
The recently opened Canopy by Hilton in Chengdu

Hilton Hotels and Resorts has appointed TBWA Singapore as its agency of record for regional creative, Campaign has learned.

A TBWA spokesperson confirmed the win.

The pitch began in November and wrapped up just before Christmas.

The appointment follows TBWA's victory in the global Singapore Airlines pitch, and its promotion of Ara Hampartsoumian from managing director to chief executive of the Singapore office.   

Hilton has ambitious plans for APAC. The company, which just moved into a new APAC headquarters in Singapore, says it has doubled its footprint in Asia Pacific in recent years and now has more than 750 hotels open or under development in the region. 

Already this year, the company announced new openings in the Chinese cities of Taizou, Chengdu and Guangzhou, and signed an agreement to build a 308-room hotel in Yangon, Myanmar.

Worldwide during 2018, Hilton opened 450 new hotels, expanding to eight new countries and territories, including the Philippines. As of 31 December its development pipeline totaled more than 2,400 hotels in 103 countries and territories, including 35 countries and territories where it does not currently have any open hotels.

Last week the company reported its Q4 and annual results for 2018. Net income and adjusted EBITDA
were $225 million and $544 million, respectively, for the quarter, lower than the previous year ($730 million and $484 million, respectively) but exceeding Wall Street expectations. For the full year, net income and adjusted EBITDA were $769 million and $2.1 billion, respectively, compared to $1.09 billion and $1.91 billion, respectively, in 2017.


Related Articles

Just Published

10 hours ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

11 hours ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

12 hours ago

'People want to do more than shop online': Shopee's ...

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

1 day ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.