Matthew Miller
Feb 18, 2019

Hilton chooses TBWA for regional creative

Win follows the agency's recent success in the Singapore Airlines pitch.

The recently opened Canopy by Hilton in Chengdu

Hilton Hotels and Resorts has appointed TBWA Singapore as its agency of record for regional creative, Campaign has learned.

A TBWA spokesperson confirmed the win.

The pitch began in November and wrapped up just before Christmas.

The appointment follows TBWA's victory in the global Singapore Airlines pitch, and its promotion of Ara Hampartsoumian from managing director to chief executive of the Singapore office.   ...

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