Hilton has launched Signia Hilton, catering to meetings professionals and business travellers. According to Christopher J. Nassetta, president and CEO, Hilton, the new brand will address a gap in the market for upper end meetings experiences. About 30% of Hilton’s business comes from groups.
Each Signia property will showcase its meetings and events spaces prominently. Features include large ballrooms and pre-function areas featuring smart design’ paired with the new tech to elevate...
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