Staff Reporters
Dec 9, 2019

New Business League: October 2019 report

As the year heads into the final stretch, Publicis, MediaCom, Wunderman Thompson, Wavemaker and Spark Foundry are among the agencies shifting positions in R3's latest tally of APAC new business.

New Business League: October 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD$m) NO. OF WINS
1 1 Ogilvy Kimberly-Clark APAC, Dairy Farm Regional, Wyeth Singapore Project 81.3 L.P.N Development Thailand 79.3 228
2 2 DDB Dairy Farm Asia Pacific, Gardens by the Bay Singapore, BMW Singapore 55.9   55.7 153
3 4 Publicis Beiersdorf Nivea Global, Bacardi China, Lladro China Project 49.0 DS China 47.8 180
4 3 Wunderman Thompson

Oppo India Project,Chowringhee Residency India, Tata - Metaliks India Project

49.7 Bayer OTC brands Global 46.2 154
5 5 Digitas Cargill China Project, Marriot China Project, Bridgestone China Project 33.2   33.2 82
6 6 Dentsu CitiPower, Powercor Australia, Charles Sturt University Australia, Patties Australia 34.3 Harman Kardon India 31.0 275
7 7 Leo Burnett YF Life Insurance Hong Kong Project, WeBank China Project, Tinder India 30.7 BMW Singapore 30.0 142
8 8 BBDO Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China 26.3 Fonterra Brands Australia 24.8 42
9 9 Saatchi & Saatchi Entertainment Network India Project, Milklane Dairy India, High Performance Sport NZ Project 18.7 Mondelez India 18.6 65
10 10 McCann Worldgroup Coke Digital China Project, SC Capital Thailand Project, Google - Leads Generation Hong Kong Project 21.2 Amway - Nutrilite China 16.3 180

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD$m) NO. OF WINS
1 1 Mindshare Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project 76.4 Kellogg's Australia 73.4 230
2 4 MediaCom Hotels.com Japan, Home Aegis China, Chloe Search China 39.6 Skechers India 36.7 101
3 3 OMD Australian Turf Club Australia, Nestle brands Hong Kong, Agoda Taiwan Project 42.9 Danone Waters China 35.8 86
4 2 Wavemaker AXA Global, L'Oreal Philippines, China Mobile, IG Markets Australia, Chubb Insurance Thailand 59.6 Danone Early Life Nutrition China 35.2 92
5 5 Universal McCann Optus Australia, Amway Japan, David Jones Australia 30.6 PPG Industries Inc. Australia 28.9 57
6 7 Spark Foundry Danone Early Life Nutrition China, Danone Waters China, WOTIF Australia 23.7 CMC Markets Australia 23.7 19
7 6 denstu X Oplus Mobitech India, Honda Cars, Oppo Mobiles India 23.9 Enesis Group - Soffell Thailand 21.8 188
8 11 Zenith WeWork India, H&M Australia, Alt Balaji India, The Lux Group Australia Project 21.6 M1 Singapore 19.6 28
9 9 Charm Group Volkswagen Group China, Chang Ba China 12.5   12.5 3
10 8 Havas Media TripAdvisor Australia, Pizza Hut Indonesia, Moen China 17.7 AXA Global 8.4 59

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
Ogilvy Kimberly-Clark(Huggies, Pullups, Goodnites) Asia Pacific
Publicis Beiersdorf Nivea Global
Ogilvy Dairy Farm Hong Kong -Regional
MullenLowe Group Bayer OTC brands Global
WPP Beiersdorf Nivea Global
M&C Saatchi GVIDO Global Japan
Cummins & Partners Heritage Bank Australia
M&C Saatchi SARABiO Japan
M&C Saatchi Ten Ten Project Japan
M&C Saatchi Sony Project Japan

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Zenith The Walt Disney Company APAC
Spark Foundry Danone Early Life Nutrition China
Spark Foundry Danone Waters China
Wavemaker AXA Global
Starcom Align Technology APAC
OMD Nestle brands Hong Kong
Wavemaker L'Oreal Philippines
OMD Nestle Hong Kong
Mindshare Volvo Project China
Mediahub Budget Rental Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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