Staff Reporters
Mar 20, 2017

New Business League: January 2017 update

McCann and Carat start the year atop the charts.

New Business League: January 2017 update


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 McCann Mengniu China, Audi Taiwan, Maybelline China project 10.1   10.1
2 2 Ogilvy JSW Group India, EESL India, Ministry of Manpower Singapore 10   10
3 3 Y&R XTEP China, NutriAsia Philippines proj, Adira Autocillon Indo proj 3.3   3.3
4 4 Cheil China Unicom China 3   3
5 5 M&C Saatchi Etika-Calpis Malaysia proj, D’yana Msia, SGMW Baojun 510 Cn 3.5 Perodua Malaysia project 2.6
6 6 Publicis L’Oréal-Biotherm Cn proj, Brussels Airlines In, Games 24x7 In proj  2.3   2.3
7= 7= Saatchi & Saatchi Sands China project, Hero Motor India project, Betfair Australia 2.4 A.O. Smith China 1.9
7= 7= Leo Burnett Volkswagen Korea, Google India project, Wynn Hong Kong project 1.9   1.9
9 9 Isobar FMCG client China 1.1   1.1
10 10 J Walter Thompson MGM Cotai HK, Shell digital China project, MRF India 3.8 China Unicom China 0.8


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Standard Chartered Bank HK, Sg, Php, Tw, Th & In 11.1 Hyundai Elevator Korea 10.5
2 2 Mindshare Nestlé Indonesia, HeySong (FIN) Taiwan, Lipton RTD China 7.5   7.5
3 3 MEC Mars Wrigley NZ, JS Unitrade Merchandise Php, DTAC Th 2.1   2.1
4 4 Havas Media Swarovski Japan, Kumho Tires China, Maeil Absolute Korea 1.1   1.1
5= 5= Vizeum SeaOil Philippines, Personal Collection Php, AutoNation Php 0.9   0.9
5= 5= Initiative Shakeys Philippines, SM Malls Php, Central Credit Card Th proj 0.9   0.9
7 7 Dentsu Media FMCG client Thailand 0.3   0.3
8 8 Blue 449 SCTI Australia 0.2   0.2
9 9 Mediavest Spark   0   0
10 10 Universal McCann Honda Scoopy-I Th, Telekom Sport Mktg (soc) Msia, LTA Sg 0.04 AutoNation Philippines -0.01

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Campaign Asia

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