Staff Reporters
Mar 20, 2017

New Business League: January 2017 update

McCann and Carat start the year atop the charts.

New Business League: January 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 McCann Mengniu China, Audi Taiwan, Maybelline China project 10.1   10.1
2 2 Ogilvy JSW Group India, EESL India, Ministry of Manpower Singapore 10   10
3 3 Y&R XTEP China, NutriAsia Philippines proj, Adira Autocillon Indo proj 3.3   3.3
4 4 Cheil China Unicom China 3   3
5 5 M&C Saatchi Etika-Calpis Malaysia proj, D’yana Msia, SGMW Baojun 510 Cn 3.5 Perodua Malaysia project 2.6
6 6 Publicis L’Oréal-Biotherm Cn proj, Brussels Airlines In, Games 24x7 In proj  2.3   2.3
7= 7= Saatchi & Saatchi Sands China project, Hero Motor India project, Betfair Australia 2.4 A.O. Smith China 1.9
7= 7= Leo Burnett Volkswagen Korea, Google India project, Wynn Hong Kong project 1.9   1.9
9 9 Isobar FMCG client China 1.1   1.1
10 10 J Walter Thompson MGM Cotai HK, Shell digital China project, MRF India 3.8 China Unicom China 0.8

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Standard Chartered Bank HK, Sg, Php, Tw, Th & In 11.1 Hyundai Elevator Korea 10.5
2 2 Mindshare Nestlé Indonesia, HeySong (FIN) Taiwan, Lipton RTD China 7.5   7.5
3 3 MEC Mars Wrigley NZ, JS Unitrade Merchandise Php, DTAC Th 2.1   2.1
4 4 Havas Media Swarovski Japan, Kumho Tires China, Maeil Absolute Korea 1.1   1.1
5= 5= Vizeum SeaOil Philippines, Personal Collection Php, AutoNation Php 0.9   0.9
5= 5= Initiative Shakeys Philippines, SM Malls Php, Central Credit Card Th proj 0.9   0.9
7 7 Dentsu Media FMCG client Thailand 0.3   0.3
8 8 Blue 449 SCTI Australia 0.2   0.2
9 9 Mediavest Spark   0   0
10 10 Universal McCann Honda Scoopy-I Th, Telekom Sport Mktg (soc) Msia, LTA Sg 0.04 AutoNation Philippines -0.01

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:
Campaign Asia

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