Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Ogilvy | Unilever Brands Philippines, MPT Myanmar, Priceline Australia, Coca-Cola Indonesia | 10.1 | 10.1 | |
| 2 | 4 | DDB | SC Johnson Australia, J&J Baby Singapore Project, RAMOS Smartphone Project | 7.6 | L&T Realty India | 7.5 |
| 3 | 3 | Y&R | Amplifon India, Shell Australia Project, 6Waves Japan Project | 6.8 | 6.8 | |
| 4 | - | Isobar | FMCG Client | 4.9 | 4.9 | |
| 5 | - | Cheil | FMCG Client | 4.1 | 4.1 | |
| 6 | 7 | Dentsu | Unilever Brands & Digital Philippines, Red Bull(Digital) India | 3.6 | Cremica India | 3.2 |
| 7 | 13 | M&C Saatchi | Woolworths Australia | 3.0 | 3.0 | |
| 8 | 6 | J Walter Thompson | Innocean Worldwide India Project, Samsonite China Project, GM India Project | 3.7 | Brand USA Tourism APAC | 2.5 |
| 9 | 9 | Publicis | QQ China, Cremica India, UrbanClap India | 3.1 | FMCG Client | 2.1 |
| 10 | 8 | BBDO | MetLife APAC (8 Markets) | 2.0 | 2.0 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 10 | OMD | Sony Pictures APAC, Tourism Bureau Taiwan, Good Governance Philippines | 9.3 | BellTel Philippines | 7.3 |
| 2 | 3 | Mindshare | Yili (digital) China, Ford(digital) Taiwan, Chanel New Zealand | 5.3 | Presto Australia | 5.1 |
| 3 | 13 | Initiative | Reckitt Benckiser Asia(6 markets), Qatar Australia, Kobe Boga Utama Indonesia | 6.4 | Coca-Cola Thailand | 4.8 |
| 4 | 4 | Starcom MediaVest | Coca-cola Thailand, BellTel Philippines, Coway Malaysia | 3.9 | 3.9 | |
| 5= | 1 | PHD | Travel Expert Hong Kong, Revlon Hong Kong, GSK Australia | 4.4 | Greenstone Australia | 2.6 |
| 5= | 2 | Carat | Greenstone Australia, Shinoken Group Japan, JDE China | 3.3 | OCBC Bank Singapore | 2.6 |
| 7 | 15 | Maxus | OLX India, OCBC Bank Singapore, Danone Nutricia Australia | 2.5 | 2.5 | |
| 8 | 14 | MEC | Masan(Digital) Vietnam, Honda Cars Philippines, Bel Vietnam | 2.1 | Met Life India | 2.0 |
| 9 | 7 | MediaCom | Masan (Planning) Vietnam, Travelzoo (Digital) China, Fonterra (Digital) Indonesia | 2.2 | Revlon Hong Kong | 1.3 |
| 10 | 11 | Vizeum | Tourism Client | 0.2 | 0.2 |
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