Staff Reporters
Mar 2, 2016

New Business League: January 2016 update

In the first 2016 edition of R3's New Business League, Isobar and Cheil joined the creative league, while OMD and Initiative jumped to the top three.

New Business League: January 2016 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Unilever Brands Philippines, MPT Myanmar, Priceline Australia, Coca-Cola Indonesia 10.1   10.1
2 4 DDB SC Johnson Australia, J&J Baby Singapore Project, RAMOS Smartphone Project 7.6 L&T Realty India 7.5
3 3 Y&R Amplifon India, Shell Australia Project, 6Waves Japan Project 6.8   6.8
4 - Isobar FMCG Client 4.9   4.9
5 - Cheil FMCG Client 4.1   4.1
6 7 Dentsu Unilever Brands & Digital Philippines, Red Bull(Digital) India 3.6 Cremica India 3.2
7 13 M&C Saatchi Woolworths Australia 3.0   3.0
8 6 J Walter Thompson Innocean Worldwide India Project, Samsonite China Project, GM India Project 3.7 Brand USA Tourism APAC 2.5
9 9 Publicis QQ China, Cremica India, UrbanClap India 3.1 FMCG Client 2.1
10 8 BBDO MetLife APAC (8 Markets) 2.0   2.0

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 10 OMD Sony Pictures APAC, Tourism Bureau Taiwan, Good Governance Philippines 9.3 BellTel Philippines 7.3
2 3 Mindshare Yili (digital) China, Ford(digital) Taiwan, Chanel New Zealand 5.3 Presto Australia 5.1
3 13 Initiative Reckitt Benckiser Asia(6 markets), Qatar Australia, Kobe Boga Utama Indonesia 6.4 Coca-Cola Thailand 4.8
4 4 Starcom MediaVest Coca-cola Thailand, BellTel Philippines, Coway Malaysia 3.9   3.9
5= 1 PHD Travel Expert Hong Kong, Revlon Hong Kong, GSK Australia 4.4 Greenstone Australia 2.6
5= 2 Carat Greenstone Australia, Shinoken Group Japan, JDE China 3.3 OCBC Bank Singapore 2.6
7 15 Maxus OLX India, OCBC Bank Singapore, Danone Nutricia Australia 2.5   2.5
8 14 MEC Masan(Digital) Vietnam, Honda Cars Philippines, Bel Vietnam 2.1 Met Life India 2.0
9 7 MediaCom Masan (Planning) Vietnam, Travelzoo (Digital) China, Fonterra (Digital) Indonesia 2.2 Revlon Hong Kong 1.3
10 11 Vizeum Tourism Client 0.2   0.2

 

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