Greg Paull
Feb 5, 2016

New Business League: Full-year 2015 results and analysis

WPP, Ogilvy and PHD led 2015 Asia Pacific new business in a year dominated by the 'Mediapalooza'.

It was another dynamic year for account reviews amongst agencies in the Asia Pacific region, with 4,964 individual reviews tracked in the Campaign R3 New Business League table.

Marketers in the region were constantly looking for the right mix of creative, digital, media and social partners, and this year was the most active we’ve measured to date. Despite the huge number of global media reviews in the last 12 months, we believe there could be...

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