Greg Paull
Feb 5, 2016

New Business League: Full-year 2015 results and analysis

WPP, Ogilvy and PHD led 2015 Asia Pacific new business in a year dominated by the 'Mediapalooza'.

It was another dynamic year for account reviews amongst agencies in the Asia Pacific region, with 4,964 individual reviews tracked in the Campaign R3 New Business League table.

Marketers in the region were constantly looking for the right mix of creative, digital, media and social partners, and this year was the most active we’ve measured to date. Despite the huge number of global media reviews in the last 12 months, we believe there could be...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Why is there a strange human-cat roaming Singapore?
Premium
1 day ago

Why is there a strange human-cat roaming Singapore?

EXCLUSIVE: If you think you've woken up in the middle of the movie 'Cats', you can thank/blame telco Circles.Life.

Premium
Facebook rolls out data portability tool
Premium
1 day ago

Facebook rolls out data portability tool

Data portability forms a cornerstone of GDPR, and is expected to be more widely regulated this year.

Premium
Bezos’ US$10b climate-change gift: Sincere move or empty gesture?
Premium
1 day ago

Bezos’ US$10b climate-change gift: Sincere move or ...

SOUNDING BOARD: We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.

Premium
Here's how marketers need to target Asia's aware, wired Gen Z
Premium
1 day ago

Here's how marketers need to target Asia's aware, ...

While members of this generation expect to fare better than their parents, they are more accepting of changing social norms, according to a Wunderman Intelligence APAC study.