Staff Reporters
Apr 2, 2019

New Business League: February 2019 report

Ogilvy, Leo Burnett, OMD and MediaCom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

New Business League: February 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 BBDO Mercedes Benz China Retainer , Remy Martin China Project, Uniliver Sariwangi Indonesia Project 23.50   23.50
2 7 Ogilvy Confidential Consumer Goods Brand China, Nestle (Content Studio) China, Pfizer China, Maxus China 19.85 L.P.N DEVELOPMENT THAILAND AOR  18.62
3 3 DDB McDonalds (Hardcastle) India, PUB (Social retainer) Singapore, ABC Mart Korea Project, Tsingtao Korea 12.53   12.53
4 4 Publicis HPB Singapore Integrated, Galderma - Cetaphil China Project, Ohmyhome Singapore, OB(CASS) Korea AOR 11.87 DS China 11.78
5 2 Leo Burnett Uni-President-Orangeate China Project, Kalia Outreach Program India Project, Pfizer China Project, Audi-Branding China 11.23 Abbott - baby nutrition China 10.89
6 5 Saatchi & Saatchi Geely China, Nestlé Australia beverages and foods portfolio, Kabrita China, Porsche China Retainer 9.66 Mondelez India 9.61
7 6 Digitas Rosewood Hotel Group Hong Kong, Huawei China, UFS 2019 BIC & KCLB Campaign China Project, Mercedes-Benz China Project 7.83   7.83
8 8 TBWA Hilton Hotels and Resorts Singapore, Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore 5.50   5.50
9 5 McCann Worldgroup Skyworth TV China, Aqualite India Project, STAR BENGALI India Project 7.41 WINIX 5.38
10 9 VMLY&R Logitech Malaysia & Singapore, TerryWhite Chemmart Australia, Cactus Malaysia, Australian Defence Force Recruiting Australia 4.10   4.10

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Rebisco Philippines, PepsiCo Malaysia, Zhejiang YINMA Advertising Co. Ltd. China, Yili(Media Planning) China 46.72 IKEA Indonesia Project 46.61
2 2 Wavemaker South Australian Government Australia, Cure.Fit India, ITC Digital India, Little Red Book China 14.93 Now TV Hong Kong 14.56
3 4 OMD Hun Li Ji China, K11 Musea Hong Kong Project, Dilmah New Zealand, Amway China 11.92   11.8
4 3 PHD Al Alali UAE, Singapore Airlines Global, Bukalapak Indonesia, NZ Post New Zealand 4.90   4.55
5 5 Initiative Fujitsu General Australia Australia, Australian Radio Network (ARN) Australia, Specsavers Australia, Krungsri Bank Thailand 2.66   2.66
6 6 Madison Media Marico India, Marico Media India 2.00   2.00
7 2 MediaCom Jahwa China, Queensland Government Australia, Hawaiian Airlines 1.90 Dilmah New Zealand 1.28
8 10 Cummins&Partners Jenny Craig Australia 0.75   0.75
9 5 Universal McCann Netflix Taiwan Project, Changi Airport China 0.76 Zivame 0.60
10 7 Essence UpGrad India 0.50   0.50
10 9 Atomic 212 Charles Darwin University Asia Pacific 0.50   0.50

TOP 10 APAC CREATIVE WINS

Agency Account Area
Publicis HPB Singapore
DDB McDonalds (Hardcastle) India
Ogilvy Nestle (Content Studio) China
Ogilvy Pfizer China
McCann Worldgroup Skyworth TV China
Saatchi & Saatchi Geely China
MullenLowe Group Mobile Premier League India
MullenLowe Group Zee Media India
M&C Saatchi Smartone Hong Kong
Havas Worldwide IAG Australia

TOP 10 APAC MEDIA WINS

Agency Account Area
OMD Hun Li Ji China
MediaCom Jahwa China
Mindshare Rebisco Philippines
Wavemaker Cure.Fit India
MediaCom Queensland Government Australia
Cummins&Partners Jenny Craig Australia
Mindshare PepsiCo Malaysia
OMD K11 Musea Hong Kong
PHD Al Alali UAE
Wavemaker ITC Digital India

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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