Staff Reporters
Jun 7, 2016

New Business League: April 2016 update

Ogilvy and OMD remain top, but new creative and media agencies join the ranks of top 10.

New Business League: April 2016 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Coca-Cola Phil, Jaguar Land Rover Jp proj, Qantas Sg proj 46.4 Fiat India 43.1
2 4 Y&R Microsoft NZ proj, Bosch Cn, Kotak Bank Sg proj 20.5   20.5
3 2 TBWA Claire’s Kor, TOM Organic Aus proj, Mead Johnson Vt proj 20.2 Bosch Cn 19.3
4 3 DDB EVO China project, HIRA Korea, Aquafina Thailand project 18.7 L&T Realty In 17.7
5 7 Publicis Huiren Medical Cn project, American Express ANZ project 18.4 FMCG client Cn 16.9
6 8 JWT Wipro India, KBM Goodwill Thailand, Unilever China project 16.6 BrandUSA APAC 14.9
7 6 Isobar Panasonic India project (digital)  14.4   14.4
8 9 McCann WG Mondelez Japan proj, Giti China proj, TAFEP Singapore proj 14.1 VIP India 13.9
9 12 Saatchi & Saatchi BMW Mini Msia, Ladbrokes Australia, Sheth Creators India 13.2   13.2
10 5 Cheil Logitech India, Coca-Cola India project 12.5 Pfizer Korea 12

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 OMD Coles Aus, Carlsberg Vietnam, Vinamilk Vietnam 26.1 H&M Singapore 23.2
2 2 Carat JDE Thailand, Supercell Hong Kong, DYACO Taiwan 13.5 OCBC Bank Sg 12
3 3 Mindshare King Living Singapore, Hitachi China, Takeda Taiwan 15 Cerebos HK 8.4
4 5= Initiative RB Asia (6 markets), Cerebos Asia (5 markets), BGC Aus 10.1 Coca-Cola Thai 8.2
5 4 Vizeum AFL Australia, Reckitt Benckiser Thailand 7.3   7.3
6 5= Zenith Alibaba Cn (planning & research), Aviva Sg, Nikon APAC 13.8 Air China Cn 6.9
7 13 MediaCom Air China Cn (planning), Bayer Jp (buying), P&G SK-II Taiwan 12.4 Westpac Aus 6.7
8 7 Starcom AIA Malaysia, Revlon Thailand, Study Group Australia 7.4 Cerebos Msia 5.6
9 11 MEC Mitsubishi Motors Aus, MeituanWaimai Cn, OpenTable Aus 6.7 EDB Singapore 4.6
10 8 PHD Vaya Aus, High Shopping Thailand, Allianz India, SCA Taiwan 6 Greenstone Aus 4.1

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Ogilvy Coca-Cola Philippines
2 BMF Australian Government proj Australia
3 Ogilvy Lion XXXX Summer Bright Australia
4 Host Subaru (digital & content) Australia
5 Saatchi & Saatchi Mondelez (gum and candy) Japan
6 Leo Burnett Google project India 
7 McCann WG Mondelez project Japan
8 TBWA Claire's Korea
9 JWT Wipro India
10 Y&R China Southern Airlines China

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 OMD Coles Australia
2 Zenith Alibaba (planning & research) China
3 Initiative Suntory Cerebos Asia (5 markets)
4 MEC Mitsubishi Motors Australia
5 MediaCom Air China (planning) China
6 MediaCom Bayer (buying) Japan
7 Zenith YouXin China
8 MediaCom Celcom Malaysia
9 Atomic 212 Origin Energy Australia
10 Vizeum Reckitt Benckiser Thailand

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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