Gabey Goh
Apr 22, 2016

MullenLowe Lintas, BBDO win big at 2016 APAC Effies

SINGAPORE - MullenLowe Lintas Group emerged as the top agency and BBDO as the winning network at the 2016 APAC Effie Awards last night.

Network of the Year: BBDO Worldwide
Network of the Year: BBDO Worldwide

MullenLowe Lintas Group snagged eight awards, along with Agency of the Year honours. Colenso BBDO/Proximity claimed second place, with three agencies tied for third place: BBDO India, Barnes Catmur & Friends Dentsu, and Ogilvy & Mather Mumbai.

The awards gala at Intercontinental Hotel Singapore, celebrated Asia Pacific’s most effective marketing campaigns and was attended by some 200 industry professionals. A total of 66 Effies were awarded: 1 Grand Effie, 12 golds, 21 silvers and 32 bronzes.

On the network level, BBDO Worldwide took the lead, with a total haul of 17 awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

Cheuk Chiang, chairman of the 2016 APAC Effie Awards expressed his congratulations to all the winners, calling it “a massive acknowledgement.”

“To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of,” he said. “These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”

Two new special awards were added this year: Brand of the Year and Marketer of the Year, which aim to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble, respectively, with their 'Share the load' for Ariel being the 'best of show' for the night, clinching the Grand Effie, a gold and a silver. The special awards were based on points awarded to all winners and finalists.

As with the previous year, India remains the strongest market in the region in terms of effectiveness, contributing the highest number of award winners last night, followed by New Zealand and Australia.

The APAC Effie Awards are organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group.

Winners and finalists will contribute points toward the ranking on the 2016 Effie Effectiveness Index, the global ranking that identifies and ranks the most effective marketers and brands by analysing finalist and winner data from worldwide Effie competitions.

APAC Effie Awards 2016 Winners (Results by Award)

  • Brand of the Year: Ariel Matic
  • Marketer of the Year: Procter & Gamble
  • Agency of the Year: MullenLowe Lintas Group, India
  • Agency Network of the Year: BBDO Worldwide
     

Entry Title

Category

Client

Agency

Country

GRAND EFFIE

Ariel - Share The Load

GoodWorks - Brand

Procter & Gamble India

BBDO India

India

GOLD

Must Be Milk

Beverages Non-Alcohol

Fonterra

Colenso BBDO / Proximity

New Zealand

$HRED

Financial Products & Services

Bank of New Zealand

Colenso BBDO / Proximity

New Zealand

Tiger Infrequent Flyers Club

Travel / Tourism

Tigerair

McCann Melbourne

Australia

Dove "Silk Smooth ASMR"

Brand Experience

Mars Food China

BBDO Beijing (China)

China

Love from Land Rover

Brand Experience

Land Rover New Zealand

Y&R New Zealand

New Zealand

Ariel - Share The Load

Brand Revitalisation

Procter & Gamble India

BBDO India

India

Introducing India to Commute Commerce

David vs Goliath

Clues Network

Enormous

India

Ariel - Share The Load

GoodWorks - Brand

Procter & Gamble India

BBDO India

India

Devalue Rhino Horn

GoodWorks – Non Profit

Rhino Rescue Project

Ogilvy & Mather Viet Nam

Vietnam

Breast Cream

Small Budget-Products

NZ Breast Cancer Foundation / Skinfood

Colenso BBDO / Proximity

New Zealand

A for Anthem

Small Budget-Services

The Akanksha Foundation

Ogilvy and Mather

India

The People's Beer

Sustained Success

Boundary Road Brewery

Barnes, Catmur & Friends Dentsu

New Zealand

 SILVER 

Breast Cream

Beauty & Wellness

NZ Breast Cancer Foundation / Skinfood

Colenso BBDO / Proximity

New Zealand

Pure Potential

Beverages – Alcohol

Lion

Special Group

New Zealand

Reversing the Curse of Concentrates

Beverages Non-Alcohol

Mondelez India Foods

Bates India

India

Democratising Money Transfer

Financial Products & Services

Vodafone India

Ogilvy & Mather Advertising

India

#MyFamilyCan

Food

SPC Ardmona

Leo Burnett Melbourne

Australia

Ariel - Share The Load

Household/Home Products & Services

Procter & Gamble India

BBDO India

India

Maxis' New Network

IT /Telco

Maxis Mobile Services

Ogilvy Malaysia

Malaysia

Holding Australia To Ransom

Restaurants

Hell Pizza

Barnes, Catmur & Friends Dentsu

New Zealand

VisitBritain Naming Campaign

Travel / Tourism

VisitBritain

Ogilvy Beijing

China

Maxis' New Network

Asia Pacific Brands

Maxis Mobile Services

Ogilvy Malaysia

Malaysia

Fool-proof Internet Service

Asia Pacific Brands

Idea Cellular

MullenLowe Lintas Group, India

India

TURD Talks

Brand Experience

Silid Aralan

Y&R Philippines Inc.

Philippines

An Ugly Disease Turned Beautiful

Brand Experience

MS

Grey

Australia

Must Be Milk

Brand Revitalisation

Fonterra

Colenso BBDO / Proximity

New Zealand

ANZ's push for an equal future.

GoodWorks - Brand

ANZ

Whybin TBWA Melbourne

Australia

Breast Cream

GoodWorks – Non Profit

NZ Breast Cancer Foundation / Skinfood

Colenso BBDO / Proximity

New Zealand

End Acid Sale

GoodWorks – Non Profit

Make Love Not Scars

Ogilvy & Mather

India

Hershey's Happygrams

Real Time Marketing

The Hershey Company

MRM/McCANN Singapore

Singapore

Love from Land Rover

Small Budget-Products

Land Rover New Zealand

Y&R New Zealand

New Zealand

Hell Pizza

Sustained Success

Hell Pizza

Barnes, Catmur & Friends Dentsu

New Zealand

World Gallery

Multi-market - Products

Apple, Inc.

TBWA \ Media Arts Lab

United States

 BRONZE

Tough Is Not Enough

Automotive

Ford Motor Company Australia

Blue Hive Australia

Australia

Love from Land Rover

Automotive

Land Rover New Zealand

Y&R New Zealand

New Zealand

Band-Aid Heal with love

Beauty & Wellness

Shanghai Johnson & Johnson Pharmaceuticals

BBDO & Proximity China

China

The Unofficial Official Beer of SG

Beverages – Alcohol

Asia Pacific Breweries

BBDO Singapore

Singapore

AdaAQUA

Beverages Non-Alcohol

Danone

Y&R Indonesia

Indonesia

OMRON: Your Voice, Their World

Corporate Reputation/Professional Services

Omron Automation India

McCann Worldgroup

India

Price of Living 2040

Financial Products & Services

Manulife (International)

PHD Hong Kong

Hong Kong

Nimble It And Move On

Financial Products & Services

Nimble

McCann Melbourne

Australia

Snickers, Hungry Barber

Food

Mars Japan

I&S BBDO / BBDO Japan

Japan

Bet Regret

Government / Institutional

VRGF

McCann Melbourne

Australia

Ashbeclee

Media, Entertainment & Leisure

Perth Racing

303MullenLowe

Australia

The Suffering of Buffering

Media, Entertainment & Leisure

Google, India

MullenLowe Lintas Group, India

India

A Day Made Better Teacher Awards

Other Products & Services

OfficeMax Australia

Ogilvy Melbourne

Australia

Holding Hands in Depend

Other Products & Services

Yuhan Kimberly

Diamond Ogilvy

Korea

Cellphone to Sellphone

Other Products & Services

OLX India

MullenLowe Lintas Group, India

India

Challenge 100

Retail

Anta

MullenLowe China

China

Wish Chain

Retail

Flipkart Internet

MullenLowe Lintas Group, India

India

Must Be Milk

Asia Pacific Brands

Fonterra

Colenso BBDO / Proximity

New Zealand

Teaching India the Dettol Habit

Brand Revitalisation

Reckitt Benckiser (India)

McCann Worldgroup

India

Band-Aid Heal with love

Brand Revitalisation

Shanghai Johnson & Johnson Pharmaceuticals

BBDO & Proximity China

China

Track The Bite

Branded Utility

Godrej Consumer Products

MullenLowe Lintas Group, India

India

IBM BlueHub

Business-to-Business

IBM Japan

Ogilvy and Mather Japan

Japan

Brave and Beautiful

David vs Goliath

Dabur India

MullenLowe Lintas Group, India

India

Brave and Beautiful

GoodWorks - Brand

Dabur India

MullenLowe Lintas Group, India

India

Know Your English Banner

Media Innovation

British Council SIngapore

Grey Group Singapore

Singapore

Challenge 100

Real Time Marketing

Anta

MullenLowe China

China

Hungry Slip Ups

Small Budget-Products

Mars Food Inc.

BBDO Hong Kong

Hong Kong

An Ugly Disease Turned Beautiful

Sponsorship & Event Marketing

MS

Grey

Australia

OMO Reunion Champions

Sponsorship & Event Marketing

Unilever

MullenLowe Group

Singapore

Challenge 100

Sponsorship & Event Marketing

Anta

MullenLowe China

China

Curing Beer Boredom for 5 Years

Sustained Success

Beam Suntory

The Works

Australia

Discovering Real Togetherness

Sustained Success

Hindustan Unilever

MullenLowe Lintas Group, India

India

 

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