Gabey Goh
Mar 3, 2016

APAC Effie Awards 2016 finalists unveiled

SINGAPORE - The finalists for the Asia Pacific Effie Awards have been announced, with 136 entries contending for metals, this year.

APAC Effie Awards 2016 finalists unveiled

The Effie Awards honour the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.

Covering 35 single-market and multi-market categories, the finalists include agencies from 15 countries, led by India.

The finalists have been through two rounds of judging by a jury comprising 130 senior-level advertising and marketing professionals from agencies and clients across the region.

Leading the jury are the 2016 awards chairman, Cheuk Chiang and five heads of jury: Anthony Wong of Ogilvy & Mather Group, Nagesh Alai of FCB, Richard Murphy of McDonalds Corporation, Sandeep Seth of P&G and Michelle Guthrie, who has since left Google Asia Pacific.

Chiang extended congratulations to all the finalists, adding that it was inspiring to to see such a great calibre of entries, “achieving compelling results and rooted in strategic innovation.”

"This year, the jury has been tougher in our evaluation of the work, so entries which have made it to this stage are indeed campaigns which have demonstrated truly outstanding results and excellence in effectiveness,” he added in a statement issued.

Winners will be announced at the Awards Gala, which will be held at Intercontinental Singapore, Grand Ballroom on 21 April.

APAC Effie Awards 2016 Finalists

­

 

Entry Title

Agency

Client

Country

Single Market – Products & Services Categories

Automotive

1

GO! GLA

Hakuhodo The Day /  Hakuhodo

Mercedes-Benz Japan Co.

Japan

2

Love from Land Rover

Y&R New Zealand

Land Rover New Zealand

New Zealand

3

The Xtreme Delivery

TBWA Hakuhodo

Nissan Motor Co.

Japan

4

Tough Is Not Enough

Blue Hive Australia

Ford Motor Company Australia

Australia

Beauty & Wellness

5

Band-Aid Heal with Love

BBDO & Proximity China

Shanghai Johnson & Johnson Pharmaceuticals

China

6

Brave and Beautiful

MullenLowe Lintas Group

Dabur India

India

7

Breast Cream

Colenso BBDO / Proximity

NZ Breast Cancer Foundation / Skinfood

New Zealand

Beverages – Alcohol

8

Pure Potential

Special Group

Lion

New Zealand

9

The Unofficial Official Beer of SG

BBDO Singapore

Asia Pacific Breweries

Singapore

10

2015 RIO Brand Campaign

McCANN

RIO

China

Beverages – Non-Alcohol

11

AdaAQUA

Y&R Indonesia

Danone

Indonesia

12

Art of OLDTOWN

Spin Communications

White Cafe

Malaysia

13

Cut Through the Heat

McCann Worldgroup

Cocoa Cola South Pacific

Australia

14

Give Truth a Chance

Ogilvy & Mather

Coca Cola India

India

15

Must Be Milk

Colenso BBDO / Proximity

Fonterra

New Zealand

16

Redefining Coffee for India

McCann Worldgroup

Nestle India

India

17

Reversing the Curse of the Concentrates

Bates India

Mondelez India Foods

India

Consumer Electronics and Durables

18

#RespectForWomen

MullenLowe Lintas Group, India

Havells India

India

19

Start Something New

TBWA \ Media Arts Lab

Apple, Inc.

China

Corporate Reputation/Professional Services

20

Omron: Donate Your Voice To Help Someone See

McCann Worldgroup

Omron Automation India

India

21

OSUSOWAKE

McCann Erickson Japan Inc.

Amway Japan G.K.

Japan

Financial Products & Services

22

A Revolutionary Convergence

Digital Arts Network

Mastercard

Singapore

23

DBS Credit Card “Friendly Rivalry”

IPG HK

DBS Bank Hong Kong

Hong Kong

24

Democratising Money Transfer

Ogilvy & Mather Advertising

Vodafone India

India

25

Nimble It And Move On

McCann Melbourne

Nimble

Australia

26

Price of Living 2040

PHD Hong Kong

Manulife (International)

Hong Kong

27

Real Claims

Colenso BBDO/ Proximity / Assembly

IAG

New Zealand

28

Uncle Sim’s So Simple Tips

BBDO Singapore

Visa Worldwide

Singapore

29

Visa The Voice

BBDO & Proximity China / OMD China

Visa Information System (Shanghai)

China

30

$HRED

Colenso BBDO / Proximity

Bank of New Zealand

New Zealand

Food

31

#MyFamilyCan

Leo Burnett Melbourne

SPC Ardmona

Australia

32

Hungry Slip Ups

BBDO Hong Kong

Mars Food Inc.

Hong Kong

33

Selling Without Selling

J. Walter Thompson Sydney

Kellogg’s Australia

Australia

34

Snickers, Hungry Barber

I&S BBDO / BBDO Japan

Mars Japan

Japan

Government/Institutional

35

Bet Regret

McCann Melbourne

VRGF

Australia

36

Winning the War vs Alcohol/Violence

J. Walter Thompson

NSW Government

Australia

Healthcare

37

2015 Daktarin IMC Campaign

BBDO China (Beijing)

Johnson & Johnson

China

38

An Ugly Disease Turned Beautiful

Grey

MS

Australia

39

Constipasana – a posture of relief

MullenLowe Lintas Group, India

Abbott India

India

Household/Home Products & Services

40

Ariel – Share The Load

BBDO India

Procter & Gamble India

India

IT/Telco

41

Maxis’ New Network

Ogilvy Malaysia

Maxis Mobile Services

Malaysia

Media, Entertainment & Leisure

42

Ashbeclee

303LOWE

Perth Racing

Australia

43

Broadcasting Social Change

Ogilvy and Mather

Star India

India

44

Reclaiming the Footy Radio Crown

Whybin\TBWA Group

3AW

Australia

45

The Suffering of Buffering

MullenLowe Lintas Group, India

Google, India

India

Other Products & Services

46

A Day Made Better Teacher Awards

Ogilvy Melbourne

OfficeMax Australia

Australia

47

adidas Originals #THIS IS ME

Carat China

adidas

China

48

Cellphone to Sellphone

MullenLowe Lintas Group, India

OLX India

India

49

Daily Recharge

Ogilvy & Mather

Tata Sky

India

50

Holding Hands in Depend

Diamond Ogilvy

Yuhan Kimberly

Korea

51

INTI SPMSURESKOR

Ogilvy Malaysia

INTI International University & Colleges

Malaysia

52

Time to go shopping at the TAB

Whybin\TBWA Group Sydney

Tabcorp

Australia

Real Estate

53

Australia Lives Here

BWM Dentsu Melbourne

realeastate.com.au

Australia

Restaurants

54

Half A Dish

McCann & Spencer

Café de Coral

Hong Kong

55

Holding Australia To Ransom

Barnes, Catmur & Friends

Hell Pizza

New Zealand

Retail

56

Challenge 100

Lowe China

Anta

China

57

Wish Chain

MullenLowe Lintas Group, India

Flipkart Internet

India

Travel / Tourism

58

Diu – Ilha De Calma

Ogilvy & Mather India

Daman and Diu Tourism

India

59

Scoot Inspiring Spirit

Saatchi & Saatchi

Scoot

Singapore

60

Tiger Infrequent Flyers Club

McCann Melbourne

Tigerair

Australia

61

VisitBritain Naming Campaign

Ogilvy Beijing

VisitBritain

China

Single Market – Specialty Categories

Asia Pacific Brands

62

#RespectForWomen

MullenLowe Lintas Group, India

Havells India

India

63

AdaAQUA

Y&R Indonesia

Danone

Indonesia

64

Fool-proof Internet Service

Mullen Lowe Lintas Group, India

Idea Cellular

India

65

Holding Australia to Ransom

Barnes, Catmur & Friends

Hell Pizza

New Zealand

66

Maxis’ New Network

Ogilvy Malaysia

Maxis Mobile Services

Malaysia

67

Must Be Milk

Colenso BBDO / Proximity

Fonterra

New Zealand

Brand Experience

68

An Ugly Disease Turned Beautiful

Grey

MS

Australia

69

Art of OLDTOWN

Spin Commmunications

White Cafe

Malaysia

70

Dove “Silk Smooth ASMR”

BBDO Beijing (China)

Mars Food China

China

71

House of Little Moments Campaign

ADK Taiwan

Uni-President

Taiwan

72

Love from Land Rover

Y&R New Zealand

Land Rover New Zealand

New Zealand

73

Nike HKG Women Race – Better for it

Ogilvy & Mather Group, Hong Kong

Nike Hong Kong

Hong Kong

74

Price of Living 2040

PHD Hong Kong

Manulife (International)

Hong Kong

75

TURD Talks

Y&R Philippines Inc.

Silid Aralan

Philippines

76

VisitBritain Naming Campaign

Ogilvy Beijing

VisitBritain

China

Brand Revitalisation

77

3 More Years

MullenLowe Lintas Group, India

Hindustan Unilever

India

78

Ariel – Share The Load

BBDO India

Procter & Gamble India

India

79

Band-Aid Heal with love

BBDO & Proximity China

Shanghai Johnson & Johnson Pharmaceuticals

China

80

Dettol Squeezy: Teaching India the Dettol Habit

McCann Worldgroup

Reckitt Benckiser (India)

India

81

Must Be Milk

Colenso BBDO / Proximity

Fonterra

New Zealand

82

Sanifresh – 700 to 7 steps

Ogilvy & Mather

Dabur India

India

Branded Utility

83

An Ugly Disease Turned Beautiful

Grey

MS

Australia

84

House of Little Moments Campaign

ADK Taiwan

Uni-President

Taiwan

85

Rin Career Ready Academy

PHD India

Hindustan Unilever

India

86

Track The Bite

MullenLowe Lintas Group, India

Godrej Consumer Products

India

Business-to-Business

87

Broken Promises

MullenLowe Lintas Group, India

Practo Technologies

India

88

IBM BlueHub

Ogilvy and Mather Japan

IBM Japan

Japan

89

Made in China 2.0

Ogilvy & Mather Singapore / Ogilvy & Mather Shanghai

UPS

Singapore / China

David vs Goliath

90

An Ugly Disease Turned Beautiful

Grey

MS

Australia

91

Brave and Beautiful

MullenLowe Lintas Group, India

Dabur India

India

92

Introducing India to Commute Commerce

Enormous

Clues Network

India

Goodworks – Brand

93

ANZ’s push for an equal future.

Whybin TBWA Melbourne

ANZ

Australia

94

Ariel – Share The Load

BBDO India

Procter & Gamble India

India

95

Brave and Beautiful

MullenLowe Lintas Group, India

Dabur India

India

96

OrangeAid – Last Day of School

BBH Asia Pacific /
OMD Singapore

NTUC Income

Singapore

97

Spreading a million smiles

Red Fuse Communications

Colgate Palmolive (India)

India

Goodworks – Non-Profit

98

Breast Cream

Colenso BBDO / Proximity

NZ Breast Cancer Foundation / Skinfood

New Zealand

99

CHOR CHANG

Ogilvy & Mather Advertising Bangkok

WWF-THAILAND

Thailand

100

Devalue Rhino Horn

Ogilvy & Mather Viet Nam

Rhino Rescue Project

Vietnam

101

End Acid Sale

Ogilvy & Mather

Make Love Not Scars

India

Media Innovation

102

Holding Australia To Ransom

Barnes, Catmur & Friends

Hell Pizza

New Zealand

103

Know Your English Banner

Grey Group Singapore

British Council Singapore

Singapore

104

VisitBritain Naming Campaign

Ogilvy Beijing

VisitBritain

China

New Product or Service

105

Introducing LUX Luminique in Japan

J. Walter Thompson

Unilever Japan Service K.K.

Singapore

106

Truecaller – Take The Right Call

Contract Advertising India

True Software Scandinavia AB

India


Real-Time Marketing

107

Challenge 100

Lowe China

Anta

China

108

Hershey’s Happygrams

MRM/McCANN Singapore

The Hershey Company

Singapore

109

VisitBritain Naming Campaign

Ogilvy Beijing

VisitBritain

China

Small Budget – Products

110

Breast Cream

Colenso BBDO / Proximity

NZ Breast Cancer Foundation / Skinfood

New Zealand

111

Holding Australia To Ransom

Barnes, Catmur & Friends

Hell Pizza

New Zealand

112

Hungry Slip Ups

BBDO Hong Kong

Mars Food Inc.

Hong Kong

113

Love from Land Rover

Y&R New Zealand

Land Rover New Zealand

New Zealand

114

Snickers, Hungry Barber

I&S BBDO / BBDO Japan

Mars Japan

Japan

Small Budget – Services

115

A for Anthem

Ogilvy and Mather

The Akanksha Foundation

India

116

CHOR CHANG

Ogilvy & Mather Advertising Bangkok

WWF-Thailand

Thailand

Sponsorship & Event Marketing

117

2014 361° Asian Games Campaign

Ogilvy Beijing

361° (China) Co.

China

118

An Ugly Disease Turned Beautiful

Grey

MS

Australia

119

Challenge 100

Lowe China

Anta

China

120

Nike HKG Women Race – Better for it

Ogilvy & Mather Group, Hong Kong

Nike Hong Kong

Hong Kong

121

OMO Reunion Champions

Mullen Lowe Group

Unilever

Singapore

Sustained Success

122

An Idea Can Change Your Life

MullenLowe Lintas Group, India

Idea Cellular

India

123

Curing Beer Boredom for 5 Years

The Works

Beam Suntory

Australia

124

Discovering Real Togetherness

MullenLowe Lintas Group, India

Hindustan Unilever

India

125

Hell Pizza

Barnes, Catmur & Friends

Hell Pizza

New Zealand

126

India Wakes Up to Tooth Sensitivity

Grey Group

GSK Consumer Healthcare

India

127

Legend

Clemenger BBDO

New Zealand Transport Agency

New Zealand

128

Packaged Good to Packaging Good

MullenLowe Lintas Group, India

Tata Global Beverages

India

 

Related Articles

Just Published

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

2 days ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.