JWT won for its 'How Allen's regained its category crown by using fresh insight to put the smiles back into Jellies' campaign on behalf of Nestle. Judges said the campaign generated outstanding results in a tough environment which created long term sustainability for Nestle.
The inaugural Effective agency of the year award went to Clemenger BBDO Proximity Melbourne in addition to six Effies in total.
17 gold Effies were awarded across 17 categories in addition to a further...
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