The APAC Effie awards announced its call for entries for the April 2019 awards.
Charles Cadell, president of McCann Worldgroup Asia Pacific and President/CEO of McCann Worldgroup Japan, is leading the awards for the second year.
An Influencer category has been added, along with the following changes, accoridng to the organisers:
- Data-Driven: Data and Technology and Programmatic have been merged.
- Media Content Partnership: Redefined Media Partnership Activation
- Sponsorship/Events and Engaged Community: Redefined to include engaged community.
The programme has a series of entry deadlines, running between 30 November and 7 January. Visit www.apaceffie.com for details.
The APAC Effies are organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group.