Omar Oakes
Aug 28, 2019

More than half of location-targeted adspend 'wasted'

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

Nearly two-thirds of spend on location-targeted advertising is being wasted, a survey of half-a-billion locations across the UK and the US has found.

Location Sciences, a global location intelligence company, said potentially millions of ad dollars are being wasted because of poor-quality data and mis-targeted location impressions.

The company’s The State of Location Advertising report for the first half of 2019 also found that for every $100,000 spent on location advertising, 29%...

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