location

Aug 28, 2019

More than half of location-targeted adspend 'wasted'

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

Oct 15, 2018

How Vinmart proved location targeting can boost store visits

CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City.

Apr 21, 2017

Finding the ‘marketing moment’: It’s all about location

The challenge is creating a platform where the data from mobile, location and OOH speak the same language.

Mar 29, 2017

Blis launches location AI platform

Blis Futures will only charge APAC advertisers for successful conversions.

Mar 1, 2017

Why location data is changing the face of out-of-home advertising

Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.