Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City.
The challenge is creating a platform where the data from mobile, location and OOH speak the same language.
Blis Futures will only charge APAC advertisers for successful conversions.
Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.
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