Emily Tan
Dec 19, 2011

Mobile market in India driven by dual-SIM handsets: IDC

BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.

Nokia's dual-SIM handsets were launched in September

Although pioneered by local handset manufacturers, Nokia has gained success with its dual-SIM phones in India, with its mobile shipment market share growing 6.8 per cent in Q3 to 31.8 per cent according to IDC.

Dual-SIM devices which according to Recon Analytics represent about 30 per cent of the mobile devices sold in India, grew 25 per cent in the third quarter from Q2, the report said.

Overall, the Indian mobile...

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