Asiya Bakht
Aug 13, 2009

Mitchell & Partners resigns Hutchison 3

SYDNEY - Mitchell and Partners has announced today that it is resigning the Hutchison 3 account due to conflict with Optus.

Mitchell & Partners resigns Hutchison 3
Mitchell has handled media planning and buying for Hutchison for more than eight years.

Stuart Mitchell (pictured), CEO of Mitchell & Partners, said: "It's a great shame that we had to make this move. The telecommunications sector will be highly competitive in the period ahead and this decision was unavoidable. Hutchison has been a fantastic client over the years."

Recently agencies in Australia had expressed concerns on the reports of Mitchell winning Hutchinson as it handles Optus in the country. 

Hutchison Telecoms is a listed company which has a 50 per cent interest in Vodafone Hutchison Australia (VHA). In 2003, Hutchison introduced Australia's first 3G network.

In June this year, Hutchison and Vodafone merged their telecommunications business (3 and Vodafone Australia) in a 50-50 joint venture called Vodafone Hutchison Australia (VHA).
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

1 day ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

1 day ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

1 day ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.