Byravee Iyer
Jan 10, 2014

Mega We Care consolidates media duties with Starcom Vietnam

HO CHI MINH CITY - Thailand-based pharmaceutical company Mega We Care has picked Starcom to handle its media account in Vietnam.

Mega We Care consolidates media duties with Starcom Vietnam

Although Vietnam is one of the fastest growing pharmaceutical markets in Asia, advertising in the industry is highly restricted. Companies cannot advertise prescription drugs directly to consumers, so pharmaceutical companies promote their products to healthcare workers and officials at seminars and conferences. Multinational companies must obtain permission from health departments before hosting conferences.

The drug market is expected to grow more than 20 per cent through 2017. Local drug production accounted for half of the country’s needs in 2012. However, imports accounted for more than 70 per cent of the pharmaceutical market by value.

According to Business Monitor International, Vietnam ranks 13th out of 175 countries for growth in drug spending.

Mega We Care is a part of Mega Lifesciences. Established in 1982, Mega Lifesciences is engaged in manufacturing and distributing medicines in developing countries, particularly focused in Myanmar, Vietnam and Cambodia. It operates in the nutritional, herbal, over-the-counter and prescription markets spaces.

 

 

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