Maisie Mccabe
Jul 31, 2017

MediaCom snatches global Richemont business

The review for the owner of Montblanc, Piaget and Cartier kicked off in the middle of last year.


Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400 million global media planning and buying account, ending its relationship with Publicis Media.

The review kicked off in the middle of last year and the owner of Montblanc, Piaget and Cartier held chemistry meetings with agencies in September. The pitches took place in April.

It is understood that MediaCom beat Publicis Media in the final stages of the pitch. Interpublic, Havas and Dentsu Aegis Network were involved in the process at an earlier stage.

Publicis Media consolidated the business into Blue 449 last year after Publicis Groupe’s restructure of its global media networks. Blue 449 is thought to have taken over the UK account in October after the review had begun.

Previously Zenith worked with the company in Europe and North America and Starcom handled the Asia-Pacific region.

Spokesmen for Richemont and Publicis Media and a spokeswoman for MediaCom declined to comment.

Campaign UK

Related Articles

Just Published

2 days ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

2 days ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

2 days ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

2 days ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.