Jessica Goodfellow
Apr 25, 2019

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.

Asia Pacific newswire Media OutReach has launched a measurement tool to help the PR industry understand which press releases are most likely to be picked up by journalists.

The reporting tool, called Media and Journalist Insights, tracks the proportion of journalists that open a press release, and of those, how many end up publishing it on their site.

Tapping into Media OutReach’s database of more than 80,000 journalists in 22...

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