Jessica Goodfellow
Apr 25, 2019

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.

Media OutReach to measure press release pick-up rates

Asia Pacific newswire Media OutReach has launched a measurement tool to help the PR industry understand which press releases are most likely to be picked up by journalists.

The reporting tool, called Media and Journalist Insights, tracks the proportion of journalists that open a press release, and of those, how many end up publishing it on their site.

Tapping into Media OutReach’s database of more than 80,000 journalists in 22 countries across Asia Pacific, it reports the press release conversion rate by publication and country.

The Hong Kong-based newswire said insights from the tool will help the PR industry devise more strategic communication plans based on which publications and locations are most interested in their news.

Media OutReach chief executive and founder Jennifer Kok said: "Since not every press release garners a write up by journalists, tracking each reporter's interaction with a release is particularly important to communication professionals. It helps them to ascertain media interest.”

The report will be provided free-of-charge to Media OutReach’s existing clients as part of its standard post-release reporting package.

Related Articles

Just Published

2 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.

2 hours ago

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

2 hours ago

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

3 hours ago

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.