Kenny Lim
Feb 10, 2010

McCann Worldgroup Singapore promotes Ang Sheng Jin & Joseph Cheong; appoints Natashu Sidhu

SINGAPORE - McCann Worldgroup Singapore has promoted Ang Sheng Jin (pictured left) and Joseph Cheong (right) to the head of art and head of copy respectively while appointing Natasha Sidhu as the head of brand and engagement planning.

McCann Worldgroup Singapore promotes Ang Sheng Jin & Joseph Cheong; appoints Natashu Sidhu
Ang was senior art director and Cheong senior copywriter. The duo have been with the agency for close to two years.

Farrokh Madon, ECD McCann Erickson Singapore, said: “Sheng Jin and Joseph represent the finest talent in this town and I have no doubt that they will perform exceedingly well in their higher roles. Their promotions signal that McCann Erickson isn’t just a good place for top talent to work, but a great place for them to develop a career path.”

Natasha Sidhu joins McCann Worldgroup Singapore from her position as strategic planning director at its office in Indonesia. During her time there, she helped develop winning pitches for Barclays and Gudang Garam.

She brings a decade of experience in both brand management and strategic planning across Malaysia and Singapore.

Sidhu has handled global work for Malaysia Airlines and regional work for clients including Nestle, Proton automobiles as well as brand building work for the likes of TV3 and Johnson & Johnson in local markets.

On her appointment, Tony Savarimuthu, CEO of McCann Worldgroup Singapore and Malaysia, said: “Natasha’s addition reinforces our belief that communications planning needs to step up a gear and be more imaginative to bring the kind of results our clients are looking for.”

“We need to helm consumer insights but more importantly, we are looking to create more useful ways to create vitality for the brands we handle,” he added.

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