Luxury labels need to evolve into more flexible entities if they want to thrive in China, so they must implement new marketing strategies that drive luxury sales.
Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.
E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.
The Online Pricing Optimizer’s forecast uses data on individual order level and its accuracy can exceed 75%.
'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.
Joanne Theseira will also continue her role as GM of Nurun.
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