promotion

Oct 22, 2020

Four new ways of marketing luxury In China

Luxury labels need to evolve into more flexible entities if they want to thrive in China, so they must implement new marketing strategies that drive luxury sales.

Sep 21, 2020

Luxury labels must avoid the sales promotion trap to survive

Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.

May 28, 2020

JD.com partners with short-video site ahead of annual promotion

E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.

Apr 1, 2019

Nielsen and JD.com launch price optimisation tool

The Online Pricing Optimizer’s forecast uses data on individual order level and its accuracy can exceed 75%.

Aug 24, 2017

STB, EDB launch unified brand to market Singapore worldwide

'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.

Jan 25, 2017

Publicis appoints new Singapore MD

Joanne Theseira will also continue her role as GM of Nurun.